Applying automation and improving quotes at Culinice

Culinice Catering does two things side by side: on-site catering for businesses and private clients, and restaurant service. That runs from a dinner to a company reception to a large event. We spoke to Maaike about how she keeps structure in it.

Two worlds, one platform

At Culinice, everything is about balancing flexibility and control. “We do both events and restaurant service,” says Maaike. “That demands a lot from your planning. Every project is different, but you still want consistency in your admin.”

That's why Culinice went looking for a tool that could support several processes at once. “We wanted to centralise everything: from request to delivery. So you don't have double work any more, and everyone is always up to date.”

One system, a lot of convenience

Catermonkey quickly became the fixed foundation of how they work. “We use it for quotes, schedules, internal overviews and more. The order lists and weekly planning especially are brilliant, for the team and for us.”

Because everything runs digitally, the margin for error has shrunk. “Everyone works from the same information. That prevents misunderstandings, and it saves time.”

More requests, less manual work

The connection on the website also does its job. “Customers already fill in a large part of their request themselves. That means most quotes are ready in a few clicks. We check, personalise and send, much more efficient than before.”

That also leads to more requests. “The barrier is lower now, people can share their ideas with us faster. And we see that reflected in conversion.”

Wish for the future

If she could add one feature? “An AI assistant that already thinks along with the customer during the request, that would lower the barrier even more.” But even without that addition, the value is clear.

No doubt about it

For fellow caterers who are still on the fence, Maaike has clear advice: “Just do it. Every day you wait, you miss out on structure and ease.”